LENDING ADVANTAGE PRIVACY POLICY

Lending Advantage LLC is committed to protecting your privacy. This privacy policy outlines how we handle your ‘Personally Identifiable Information’ (PII) in compliance with US privacy law and information security. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. By using or accessing our website in any manner, you acknowledge that you accept the practices and policies provided below and you hereby consent us to collect and use your information as described in this Privacy Policy.

We require every user to read our privacy policy carefully to understand how we collect, use, protect, or otherwise handle your PII in accordance with our website.

And as we strive to improve our service, it may be necessary to modify this Privacy Policy periodically. In the event of such improvement, we will notify you accordingly through various channels, such as posting a notice on our website, by sending you an email or employing other suitable means.

What Personal Information Do We Collect?

When visiting our blog, website, or app, we may collect information from you when you subscribe to a newsletter, register for an account, or enter information on our site. This information includes, but is not limited to, your name, email address, phone number, and financial information relevant to investment services.

Note that we are committed to safeguarding your privacy and ensuring transparency in our data practices. As part of this commitment, we adhere to the principle of data compatibility, ensuring that the data collected aligns with the intended purpose for which it was initially gathered.

And in the event that we need to collect data for a purpose not initially disclosed, we will notify you in advance. This notification will be communicated through appropriate channels, such as updates to our privacy policy, direct communication, or other means, ensuring that you are informed of any changes in data usage.

How Do We Use Your Information?

The information we collect may be used in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve
  • To administer a contest, promotion, survey, or other site
  • To quickly process your
  • To ask for ratings and reviews of services or
  • To follow up with them after correspondence (live chat, email, or phone inquiries).

Any data collected will be in strict accordance with the intended use and will not be utilized for purposes incompatible with the original purpose without your explicit consent. We will take measures to maintain the accuracy and relevance of the data collected. If there are any changes to the purpose of data collection, we will make reasonable efforts to update the information accordingly.

We aim to uphold your trust and ensure that your personal information is handled ethically and in accordance with your expectations.

How Do We Protect Your Information?

We implement a variety of security measures to maintain the safety of your personal information:

  • Regular Malware
  • Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.
  • All sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL)
  • All transactions are processed through a gateway provider and are not stored or processed on our

We also expect you, to enhance the security of your personal data, it is essential to make thoughtful choices when selecting and safeguarding your password and/or other sign-on mechanisms. Additionally, exercise caution by restricting access to your computer or device and browser. Always remember to sign off after completing your account access to further ensure the protection of your information. While we make diligent efforts to safeguard the security of your account and the data within our records, we also rely on your cooperation and commitment to maintain the same security.

Data Retention

We retain your Personal Data for the duration necessary to provide you with our services or fulfill our business objectives. When determining the retention period for specific data, we take into account factors such as the source of the data, our necessity for the Personal Data, the purpose of collecting the Personal Data, and the sensitivity of the information. In certain instances, we may retain Personal Data for an extended duration if it is essential to meet our legal obligations, address disputes, collect outstanding fees, or if mandated or allowed by applicable law, rule, or regulation. Additionally, we may retain information in an anonymized or aggregated format where the data, in such a form, does not personally identify you.

Do We Use ‘Cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services.

You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.

Third-Party Disclosure

We uphold a strict commitment not to sell, trade, or otherwise transfer to external parties your personal data unless we provide users with advance notice. However, this does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, with a commitment to maintain the confidentiality of information.

Third-Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites are not operated by us. We want to emphasize that we have no control over the content, privacy policies, or practices of these third-party websites. Therefore, we encourage you to review the privacy policies of any external sites you visit through links on our platform. We cannot be held responsible for the protection and privacy of any information you provide while visiting such sites, as they are not governed by our privacy policy. Your use of third- party links is at your own discretion and risk. We strive to ensure that any third-party links on our platform are relevant and trustworthy, but we cannot guarantee the security of information you disclose on external sites.

COPPA (Children Online Privacy Protection Act)

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

In line with Fair Information Practices, should a data breach occur, we will notify you via email within 7 business days.

CAN-SPAM Act

We collect your email address in order to send information, respond to inquiries, and/or other requests or questions. To be in accordance with CAN-SPAM, we agree to the following:

  • Not use false or misleading subjects or email
  • Include the physical address of our business or site
  • Monitor third-party email marketing services for compliance, if one is used.